The world’s biggest online advertising network, Google, is working on an algorithm to find out if it can accurately predict who will be the next president of the United States, according to people familiar with the matter.
The news is a sign that the search giant is seeking to boost its position in a rapidly changing marketplace, where brands increasingly rely on technology to drive traffic to their sites.
In a sign of its growing importance in the digital advertising arena, Google is also developing algorithms to predict the winner of presidential elections.
Google has a history of making its algorithms proprietary.
Its algorithms are used by ad companies to rank ads and then to offer the advertisers targeted advertising.
That’s why many of the ads that run on Google’s services, including YouTube, Facebook, and Gmail, have been targeted at specific audiences or demographics.
The companies pay for the ads.
But Google has kept its algorithms private, keeping them proprietary to a few key players in the industry, like Google itself.
It is unclear whether the company will eventually reveal the algorithms to the public, according a person familiar with its plans.
Google has hired several private companies to run the company’s algorithms, and its executives have publicly defended them.
The move to publish the algorithms is significant, said Jeff Chester, who runs a startup called Big Data Labs, which is developing algorithms for big data companies.
“Google has been so secretive about their work that this is the first step to reveal it publicly,” he said.
The people spoke on condition of anonymity because the company was not authorized to discuss the development publicly.
It was not clear whether Google would share the algorithms with the public.
Google, whose founders, Sergey Brin and Larry Page, are former investors in Facebook, does not typically release internal internal documents.
But in its most recent annual report to shareholders, Google detailed the efforts it is making to improve its algorithms and its relationship with advertisers, which it said has helped it improve results in the past six months.
Google’s executives are expected to unveil the new technology at a conference later this month.
The companies have been at odds for years over how to handle the proliferation of data about consumers and companies that have bought their ads.
Google, like many other tech companies, has spent billions of dollars in the last two decades trying to find ways to track users and customers across the Internet.
In recent years, Google has become a leader in using artificial intelligence to learn from its users.
Its services have been used to target advertisements to people who watch certain kinds of content.
In February, Google said it had become the first company to use artificial intelligence in its ad targeting.
The new algorithm is a combination of Google’s existing methods and the insights it gathers from analyzing millions of data points, the people said.
The company also plans to add another algorithm that will try to predict what people will search for on Twitter and Facebook.
The algorithms are expected not to be disclosed until the company unveils them at a big conference later in the year, the sources said.
Google will also begin testing the new algorithms in the first half of next year, according the people, who were not authorized by the company to speak publicly.
Google declined to comment.